Over the last decade, B. has gone from a vague idea to a fully fleshed-out brand that encompasses several lines of toys. It all started with a passion for children and a mutual dream between two old designer friends. After decades of crafting and making toys, a team of designer-moms at DoodleDo teamed up with family-run manufacturer Battat.

They decided it was time for a brand of toys that made a difference, both to our planet and to the children who live on it. Today, B. continues to innovate in terms of the visual and functional design of its toys. From fresh spins on toddler classics to surprisingly modern children’s furniture, B. has childhood covered. And there’s really no end in sight.